From creator to founder.
How the agency grew, and why it stays small on purpose.
- 2021
She starts as a creator
Content, growth, chatting and conversion, all learned by doing it herself rather than from a course.
- [Year]
The first creators ask for help
[What happened when other creators started asking her to manage their growth.]
- [Year]
A small, dedicated team
Account managers, chatters and marketers join, each assigned to specific creators instead of a shared pool.
- Today
A capped roster, on purpose
A maximum of 8 creators, so every growth strategy is still written and reviewed by her.